Saturday, February 14, 2009

Media..."The Fourth Estate"!!!!!!!

This is the article that I have came across written by Dr. Abdul Kalam about Indian Media 

"Why the media in India so negative?

Why are we in India so embarrassed to recognize our own strengths, our achievements?

We are such a great nation. We have so many amazing success stories but we refuse to acknowledge them. Why?

We are the first in milk production.

We are number one in Remote sensing satellites (I never knew that).

We are the second largest producer of wheat.

We are the second largest producer of rice.

Look at Dr. Sudarshan , he has transferred the tribal village into a self-sustaining, self-driving unit. There are millions of such achievements but our media is only obsessed in the bad news and failures and disasters.

I was in Tel Aviv once and I was reading the Israeli newspaper. It was the day after a lot of attacks and bombardments and deaths had taken place. The Hamas had struck. But the front page of the newspaper had the picture of a Jewish gentleman who in five years had transformed his desert into an orchid and a granary. It was this inspiring picture that everyone woke up to. The glory details of killings, bombardments, deaths, were inside in the newspaper, buried among other news. 

In India we only read about death, sickness, terrorism, crime.. Why are we so NEGATIVE?"

Never gave a thought to this.... It is always important to higlight the bad and sick going around us.....but does that leave a positive impact on us?? I never knew that a man named Dr. Sudarshan existed ever....Such kind of news we only see in sub editions some where in the corner... It is so sad that today's newspapers and channels are obsessed with circulation records and TRP ratings...The so called "Fourth-Estate" is now interested only in sensational news that can just provide mere entertainment to the viewing public and nothing else....Case-in-specific:Chiru's daughter's marriage...How does Chiru's daughter marriage has to do anything with the good for the public??!!!But that became the main point of interest for media for almost a month....There are so many trusts and welfare associations in the society that are fighting against major problems such as poverty, backwardness etc.....We hardly see about them in today's news papers....As Dr. Kalam said, if every news paper in India could highlight the good deeds done by such people in the front page, that definitely leaves a inspirational impact on us....


But contrarily, we really need to think about our contribution for this very situation of media....I mean how many of us are really interested in reading such philanthropic activities....Given a choice reading between burning problems in the society and life history of a famous personality, How many of us really go for the first one....Well in that perspective, it is obvious for the media to highlight the hot news.... Otherwise their very existence is put under question....
it's definetely not a secret that media has become a major commercial industry. And, while they try to serve the ambiguously secondary responsibility of keeping the general public informed, their primary obligation is, of course, to make money....Though one might question the virtue of putting profit before public service, this prioritization is, in a simply logical sense, practical. In order to fulfill this intrinsically "moral" responsibility, media have to stay in business, and to stay in business they have to make money. So, it's not just a bunch of newspapers and tv channels that has corrupted the power of media....it is the very "WE" that has done that whether it is a major or minor contribution....


Well change should occur in everything and in everybody right from the common man level....

4 comments:

Soujanya.. said...

an interesting issue raised..
very true that we feel that good and philantropic activites have to be raised out and loud, but very true that to run their papers other sensational issues have to take their place....and a good solution put up!!!!

Anonymous said...

Kathi lanti topic thiskoni.. chinchesinav.. anni aspects cover chesi baga sum up chesav... thaught provoking article...

Anonymous said...

topic name artham kaledhu.. fourth estate enti...

Anonymous said...

i wuld say tht too sinu... its really 'thought provoking'...
n u know wht...u r getting bttrr...
grt going, keep it up sweethrt...